In horror films the main target is to scary viewer. Most of the movies in our time is PG-15, instead of using PG-18, because some scenes might be deleted, so most of film creators does not trying to show gore and blood, instead of this they are trying to show more haunted houses or places, which is always PG-15, which helps film creators to earn more money.
Furthermore, common or universal psychological vulnerabilities and fears exposed by the character create discomfort in the viewer. Because most of the horror film makers, trying to play with emotions, so the viewer wants the use of stereotypes from horror movies like naughty teenagers or the brave main protagonist. Another thing is the screamers, people wants to be impressed by this frightening moments.
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